What to share before revenue
- What you’re building and for whom. One sentence on the problem, one on who has it. Repeat it often; new followers arrive every week.
- Progress you can show. A screenshot of a feature, a short screen recording, a before and after. Visible beats described.
- Numbers that already exist. Waitlist signups, trial users, visitors, replies to a cold email. Small numbers are fine; the trend is the story.
- Decisions and why. Why this price, why this stack, why you dropped a feature. People follow reasoning, not just results.
- Mistakes. A launch nobody noticed, a bug in production, a week lost on the wrong thing.
Ask, don’t only tell
At $0, your followers are also your first users. Ask them to choose between two landing page headlines, which provider to support next, or what they’d pay. Questions get replies, and replies get reach.
The first payment
Your first paying customer is one of the most relatable posts you’ll ever write. Share how they found you and what they paid for, with their permission if you mention them. The amount matters less than the fact that a stranger paid.
When to start posting MRR
- Start once there’s a curve to show: a few months of recurring payments, even small ones. A single point isn’t a trend.
- If the number feels too small to show, share growth instead (“3 → 11 paying customers this month”) or the shape of the curve without amounts. See how to share MRR without showing the amount.
- Make sure you’re counting MRR, not one-off sales. MRR vs ARR covers what counts.
Plan the first milestones
$100 and $1K MRR are the first ones worth a dedicated post. Use the MRR growth calculator to see when they could land, and get ideas from MRR milestone post ideas. When you get there, MotionMRR turns the real curve into a video, and the first one is free.